Academic

Publicly-funded research should be free and open

Posted by on Mar 7, 2013 in Academic, Issue of the Day | 0 comments

  The concept of intellectual property has been transformed since the advent of the internet. Yes, it has spawned seditious storms of copyright infringement but it has also generated massive innovation thanks to the ‘general public’ now being able to access vast volumes of data easily and freely. The ‘net is arguably the most transformative event to mould humankind since the dawn of time. Big statement, but . . . As the ripples of re-thinking roll through society, research has now become an issue for first world nations like the US,...

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Branding Logan City

Posted by on Dec 4, 2012 in Academic | 0 comments

Branding Logan City is a PDF Download File   Click on the link to access this literature.   Download 

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Changing attitudes: the potential for marketing to achieve social good

Posted by on Dec 4, 2012 in Academic | 0 comments

David M. Russell July 2009 Introduction   Since the early 1900s academics and practitioners have vigorously debated the role, definition and theory of marketing. This has occurred as marketing practice has flourished in ways not conceived a century ago. Whether this has been to society’s aggregate benefit could generate another century of debate and areas of controversy and disagreement have expanded proportionately. A distinguishing characteristic of marketing research and practice has been the tendency to continually broaden both...

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The Information Superhighway: False Dawn of a New Democracy?

Posted by on Dec 4, 2012 in Academic, Slider | 0 comments

The Information  Superhighway: False Dawn of a New Democracy?

by David M. Russell         Presented at Australia and New Zealand Communication Association (ANZCA) Conference, Perth 1995   Overview       It is generally accepted that first world societies have entered a new era of lifestyles and work practices. It is part of a phenomenon known as The Information Revolution.   The portents are that our way of life in Australia, and similar societies, will be transformed on a scale not experienced since the Industrial Revolution and perhaps beyond even that....

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